How we write
The rule that shapes every page
We describe eating patterns. We never promise outcomes.
A diet name on this site — Mediterranean, keto, gentle — describes what is inside a plan: which foods, which structure. It is never a promise about what eating that way will do to your body. We do not publish before-and-after stories, weight numbers, timelines, or any sentence in which food acts on your health — with or without a "may" in front of it.
Why we hold the line this hard
Because we cannot substantiate outcome claims, and honest publishing means not making claims you cannot stand behind. Regulators require controlled human trials behind health claims; we sell grocery lists and grids. So the plan is the product. The body is never the product.
What we will not publish
- Any sentence where a food, diet or plan treats, cures, prevents, fixes or heals anything
- Weight numbers, timeframes, or transformation imagery
- Testimonials about bodies (praise for the *plan* is welcome; results are not evidence)
- Nutrition numbers we did not compute
- Statistics we cannot trace to a primary source
How we calculate nutrition
Every nutrition figure on this site and in our books is computed, and labeled an estimate. The method: each recipe's actual ingredient lines are parsed for their amounts, mapped to standard published reference values (the USDA range) per 100 grams, summed, and divided by the recipe's servings. We publish no number we did not calculate this way — and no number is a promise: ingredients vary, pans vary, and an estimate is an estimate. Recipes are not laboratory-analysed, and the figures are not medical guidance of any kind.
Corrections
If something here is wrong, tell us and we will fix it and say that we did: hello@thefreshweek.com